The Journal
Field notes from the print shop.
Boutique merchandising, behind-the-press process, and the bands and stores we've been pulling shirts for.
How to merchandise a graphic-tee wall that actually sells.
Six rules we've learned from boutiques: where to hang the bestseller, why color stories beat collection stories, and how to make graphic tees easier to shop.
Recent Posts
The archive.
Beyond the Laundry Basket: How to Keep Your Screen Printed Tee Looking Fresh
You've just snagged a fantastic screen-printed tee from Neolite. You love the design, the feel, and the statement it makes. Now, how do you keep th...
Read
The Art and Craft of Screen Printing: Why We Love the Manual Touch
At Neolite, we're passionate about print. While technology offers many shortcuts, we believe there's an undeniable magic in the hands-on approach, ...
Read
Screen Print vs. The Rest: Why Our Colors Stay Poppin' & Your Tees Last Forever
When you’re putting your name, brand, or story on a shirt, the last thing you want is a print that fades, cracks, or peels after a few washes. At N...
Read