The Journal
Field notes from the print shop.
Boutique merchandising, behind-the-press process, and the bands and stores we've been pulling shirts for.
How to merchandise a graphic-tee wall that actually sells.
Six rules we've learned from boutiques: where to hang the bestseller, why color stories beat collection stories, and how to make graphic tees easier to shop.
Recent Posts
The archive.
5 Shirt Design Trends to Watch in 2025
The world of fashion and graphic design is always in motion, and t-shirt trends are no exception! As we move further into 2025, we at Neolite are k...
Read
Screen Print vs. The Rest: Why Our Colors Stay Poppin' & Your Tees Last Forever
When you’re putting your name, brand, or story on a shirt, the last thing you want is a print that fades, cracks, or peels after a few washes. At N...
Read